ML Bid Optimization
LTV-aware · post-install signals · real-time
Optimizes every bid toward user acquisition, powered by real-time signals.
AdWave is our own demand-side platform - built in-house, owned end-to-end. No licensing fees. No vendor margin. No black boxes.
An ad impression becomes available. The publisher sends a bid request to multiple DSPs simultaneously.
In under 100ms, our ML engine scores the impression - the user's likelihood to convert, expected LTV, and whether the inventory is clean.
If the opportunity meets your KPIs, we bid. The amount is calculated dynamically from real-time signals - not a flat CPM.
The right creative reaches the right user. Post-install events feed back into the model, improving every next decision.
Every impression, every publisher, every dollar - visible in real time. No estimated data, no 24-hour delays.
Harness the technology that supports programmatic advertising.
Optimizes every bid toward user acquisition, powered by real-time signals.
Pre and post-bid screening - ads reach only where they should.
We cut the chain short - fewer hops, closer to the publisher, better prices and win rates.
Full visibility into every campaign.
Supply available across 80+ markets.
Regions, cities, carrier, OS version, time of day and more.
Preserving and storing campaign data to continuously sharpen optimization.
Banner, video, native, and CTV - across all major channels.
Integrated with all major MMPs - your attribution stays in sync.
Agencies give you people without the tech. Platforms give you tech without the people. Here's what that actually costs you.
| Capability | Agencies | DataWaveAll of it | DSP & Exchanges |
|---|---|---|---|
| Campaign management | |||
| Performance based | |||
| Full control over bidstream and supply | |||
| Granular real-time reporting | |||
| Budget control | |||
| Caps control | |||
| Hands-on account management | |||
| Real-time optimization | |||
| Instant deployment | |||
| Advanced targeting |
Get the full benefit of our expertise with a fully managed setup, or choose self-service if you prefer to manage campaigns independently.
Ship your app. We'll take it from there.
For eligible and experienced programmatic buyers.
For experienced programmatic buyers who want direct access to AdWave's infrastructure - bidding controls, targeting, supply, and reporting - without a managed layer on top.
Whether you want a full walkthrough of the platform, a technical brief, or just want to understand what's possible - we're happy to get into the details.