Programmatic media buying through AdWave, our in-house DSP - built for results. Full control over every bid, every impression, every outcome.
Bids are set by a model that optimizes toward post-install signals - not just clicks or installs - so budget follows the users who actually convert.
Invalid traffic is filtered in the bidstream before you pay for it, with hashed identifiers and no location data collected at any point.
We buy through the shortest path to each publisher, cutting intermediary fees and the margin stack that eats a typical programmatic budget.
Live delivery, spend and conversion data straight from the DSP and your MMP - not a weekly PDF assembled after the fact.
Because AdWave is ours, you can see and change how bidding behaves. No black boxes, no licensing fees, no vendor margin.
The same setup runs from a single-geo test to global scale, with performance that holds as spend grows rather than degrading.
We start from the metric your business is actually judged on - ROAS, CPA, or post-install conversion - and work backwards.
Geo, device, placement and creative mix are planned as one, then set up in AdWave with clear guardrails.
Bids move on live conversion data. Creative is iterated weekly. Targeting is refined as the signal sharpens.
Once efficiency holds, budget goes up - and we keep watching that the numbers hold at the higher spend.
Tell us about your app and your targets. We'll show you what AdWave can do on your inventory.